Branded

My sister-in-law sent me the link to this movie trailer a few days ago and I found it pretty interesting, especially in relation to my previous musings on de-branding (a project I’m still working on, but that has been derailed by moving twice now).

I probably won’t be watching it, since I’m basically allergic to thrillers.  But my favorite part of the trailer was how many corporate logos I recognized – how powerful that brand imaging is, so that you can recognize a brand by color, font, or shape even without the words being presented to you.

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